This is a banner year for superheroes at the movie box office. Billions of dollars are pouring into Hollywood’s coffers as filmgoers flock to their local cinemas and shell out $10 a ticket to see comic book characters with extraordinary powers repeatedly “save the universe.”

But in reality, who are our real heroes if not the first responders, police, firefighters and military personnel who often put their lives on the line to save and protect their fellow citizens?

Unfortunately, while movie superheroes are impervious to injury and illness, the same cannot said for our unsung, real-life heroes. Years of service in harm’s way has taken a toll on the health of many of these brave, selfless souls. Which raises an important question – they take care of us, but who takes care of them in their hour of need?

That’s why RenewU Medical and its founder Joseph Radich – the proud son of an active duty New York City firefighter – created Renewing Our Heroes, a 501(c)3 charitable organization dedicated to assisting our first responders with their unique health problems and uninsured medical expenses. Our mission is to help them receive advanced and regenerative therapy when conventional medicine fails to treat their serious medical conditions and to do so at a significantly discounted cost or free of charge.

Since Renewing Our Heroes was launched last fall, generous donations have helped scores of first responders and public service employees receive the medical attention they so desperately need. But our mission has just begun and we realize that not everyone can afford to write a big check – no matter how much they care and wish to help.

That’s where 10 for 10 comes in. It’s a simple, affordable way to support our larger than life heroes on a regular basis. All it takes is a $10 donation – the cost of a movie ticket – made on the 10th of each month – to help with the cost of diagnosing and treating current and previous blue-collar personnel afflicted with a wide variety of chronic diseases and degenerative conditions.

While any contribution to Renewing Our Heroes can make a big difference, 10 for 10 provides an effective and affordable alternative because it’s ongoing. Your small monthly donation doesn’t put a strain on your budget, yet over time it adds up to a significant contribution to our worthy cause.

It helps to optimize the health, longevity, and quality of life of those who have sacrificed some much … for so many … for so long – those who saved countless lives on 9/11 … those who were there without hesitation when disaster or tragedy struck … those who have comforted the sick and the injured … and those who have fought – and continue to fight – for our freedom and security around the globe.

These are the real superheroes.

Become a hero yourself and honor the sacrifice of our true “guardians of the galaxy” by joining the 10 for 10 Club today. Your ongoing donation is tax-deductible and will go a long way toward caring for those who care for us.

To learn more about the Renewing Our Heroes initiative and how you can help, visit